Typography can a graphic maketh.
After all, plain ol’ words – even in Helvetica – is rather boring on its own. I’m not an expert (Zedy at Hipbip.com is a better design resource), but these ads make creative fun of words.
HongKiat.com has a whole lot to say about using Typography in ads. I loved its breakdown on Visual Puns (reproduced below)
Anatomy of a visual pun:
- Take words such as "bad credit," "taxes," and "bills."
- Take the shape of prison bars.
- Combine the two by making the bars out of the words.
- Add a subtitle, such as "Don’t be a prisoner to your finances."
More uses on Typography in ads over at HongKiat.com.