Jul 24, 2011

Really Bad Copy

This writer should be shot, drawn and quartered. Or at least left to drown in cough syrup.

‎"Play a lead role in working with the digital agency to execute the communications strategy, taking into consideration cross-touchpoint integration to ensure that the synergies between the touchpoints are fully leveraged."

As a friend of mine says, “Someone tell me what the fuck does everything after the comma mean? Sorry but my communications skills are unable to decipher such gibberish. Guess my touchpoints aren't fully synergised. Oh well.”

Read also: Pet Peeves, Words I Mislike

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